App Valuation Calculator: How Much Is Your App Worth?

What's Your App Actually Worth?

Whether you're selling or just curious, knowing your app's value is essential. This guide covers valuation methods for every type of app.

Quick Valuation Formulas

Revenue-Generating Apps:

```

Value = Monthly Net Profit × Multiple (12-48)

```

Apps Without Revenue:

```

Value = (Development Hours × Rate) × 0.3 to 0.5

```

Apps With Users (No Revenue):

```

Value = Active Users × $0.50 to $5 per user

```

Valuation by App Type

iOS Apps

Free apps with users:

1K-10K MAU: $200-1,000

10K-50K MAU: $1,000-5,000

50K-100K MAU: $5,000-15,000

100K+ MAU: $15,000+

Paid/subscription apps:

24-36x monthly net revenue

Retention rate heavily impacts multiple

Android Apps

Generally valued slightly lower than iOS:

Similar formulas, apply 0.7-0.8x iOS values

Web Apps / SaaS

Most straightforward valuation:

Use SDE multiple method

24-48x monthly profit typical

Growth rate determines multiple

Chrome Extensions

Based on weekly active users:

Per WAU: $0.02-0.10

With revenue: standard multiples apply

The Multiple Explained

The "multiple" is how many months of profit your app is worth.

What Increases Your Multiple:

Growing revenue (+5-15)

Low churn (+5-10)

Diversified traffic (+3-8)

Modern tech stack (+2-5)

Good documentation (+2-5)

What Decreases Your Multiple:

Declining revenue (-5-15)

High churn (-5-10)

Single traffic source (-3-8)

Old/messy code (-2-5)

No documentation (-2-5)

Real-World Examples

Example 1: Productivity SaaS

MRR: $2,000

Costs: $200

Profit: $1,800

Growth: Stable, 2% monthly

Multiple: 28x

**Valuation: $50,400**

Example 2: iOS Utility App

Revenue: $500/month (ads)

Costs: $50

Profit: $450

50K monthly active users

Multiple: 24x

**Valuation: $10,800**

Example 3: Chrome Extension (No Revenue)

25,000 weekly active users

Well-designed, good reviews

Development: 100 hours at $100/hr

**Valuation: $1,250 (users) or $3,000-5,000 (dev time)**

Getting an Accurate Valuation

**Be honest** about your numbers

**Document everything** to justify value

**Get outside opinions** from other founders

**Test the market** - list and see what interest you get

**Be flexible** - the market determines final value

Ready to Sell?

Now that you know what your app is worth, list it on VibePath.

Quick listing process

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Connect with buyers who appreciate indie apps

Your app has value. Realize it.